The Role of the Channel Partner

From InterBase

Channel Partners

A Channel Partner is a company that partners with a manufacturer or producer to market and sell the manufacturer's products, services, or technologies. This is typically done through a co-branding relationship. So one of the channel partner's role is to work with Embarcadero Marketing to advertise the VAR program.

Channel partners may be distributors, vendors, retailers, consultants, systems integrators (SI), technology deployment consultancies, value-added resellers (VARs), or other such organizations.


text on the description and role of a partner and discuss the difference between a "channel partner" and "partner"

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